When I first started blogging, I never thought about the impact you create on the web. Or how certain SEO metrics can affect how visible you are to everyone searching online.

So in recent months I have been doing my best researching how to gain those all valuable stats. It wasn’t until recently that I came across a mozRank checking website that gave me all the relevant scores I thought I needed! Even Pagerank, which seems to have died out a couple of years ago! My wife has written a more comprehensive list of SEO tips when blogging if you would prefer to read that.

The main areas I have found interested me the most are:

• Backlinks
• MozRank
• Domain Authority
• Social Media Likes/Shares

Building Backlinks

Generally, in order to get my blog noticed more, I need to up my Domain Authority, to do that I need backlinks. In order to build backlinks I need to create content worth sharing and linking too. You can also do this by commenting on other blogs or trying to get people to publish your guest posts. These backlinks also affect mozRank, both for the page and domain.

Build Your Social Presence

It seems that most SEO strategies should be centered around building backlinks. That is true to some extent however, you must not discount social media. Whilst some search engines have advised that they ignore social authority, they may take this into account. For example when I do a search for my home page, my twitter page is not too far behind on the results. The same is true if you pick a big company like Amazon. In terms of social media I did use Klout as a tool to see how I am scoring against other similar blogs. Although this is now defunct.

All of this still boggles my mind and I am very conscious about the way my blog is read by search engines. Therefore I scoured the internet again and stumbled upon a great tool from an SEO company in Bournemouth. They offer a free site SEO audit (they even email you a copy of the report!). It is absolutely packed with information to help me target areas on my website to ensure that search engines and more importantly my readers are able to find me and the content they want!

The compiled report scored me at 49/100, but I still see that as quite an achievement for a SEO novice, so with 18 things now on my to-do list I am keen to make my blog more SEO friendly, after all why write content unless its to be seen!